Data Controller

Anton Steiner

Funkestraße 5

5020 Salzburg

Austria

Tel.: +43 664 5279354

E-mail: anton@steinermedia.at

We process personal data exclusively in accordance with the applicable legal provisions (GDPR, Austrian Telecommunications Act 2003 – TKG 2003). Protecting your data is especially important to us. The following information explains the type, scope, and purpose of the data processing on the website www.salzguide.com.

1. Access Data / Server Log Files

When visiting this website, the hosting provider automatically collects data (“server log files”): IP address, date and time of access, pages visited, browser type, operating system, and referrer URL.

This data is technically necessary to display the website correctly and is processed for security reasons (e.g., to detect misuse).

Legal basis: Article 6(1)(f) GDPR (legitimate interest in the operation and security of the website).

2. Cookies

Our website uses cookies to provide certain functions and improve usability. Some cookies are technically necessary, while others are set only with your consent (e.g., for analytics). You can withdraw your consent at any time via the cookie banner or configure your browser to block cookies.

Legal basis: Article 6(1)(a) GDPR (consent) and Article 6(1)(f) GDPR (legitimate interest).

3. Web Analytics (Independent Analytics / Google Analytics)

To analyse user behaviour and optimise our content, we use:

Independent Analytics (https://independentwp.com) – a locally hosted, privacy-friendly analytics plugin that operates without cookies. It stores anonymised data about page views, clicks, and interactions. The IP address may be temporarily processed without allowing personal identification.

We also use Independent Analytics to evaluate campaigns, Meta and TikTok ads, and button interactions (e.g., clicks on specific elements or links).

Google Analytics (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) – if activated, your IP address is anonymised before storage. Google Analytics uses cookies and similar technologies to analyse website usage. Data may be transmitted to Google servers in the United States.

Legal basis: Your consent (Article 6(1)(a) GDPR).

Further information: https://policies.google.com/privacy.

4. AI Engine Chatbot (Artificial Intelligence)

Our website offers a chatbot powered by the WordPress plugin “AI Engine” by Meow Apps (France). When using the chatbot, your inputs (messages) and IP address are stored. This data is used to process your requests, improve the chat function, and prevent misuse.

Before using the chatbot, a notice appears informing you that messages will be stored. By using the chat, you consent to the processing of your data (Article 6(1)(a) GDPR).

No automatic transfer of this data to third parties takes place. Stored conversations and IP addresses are regularly deleted when no longer necessary for the stated purposes.

5. Fonts (OMGF / Local Google Fonts)

To improve loading speed, we use the plugin OMGF (“Optimize My Google Fonts”), which hosts Google Fonts locally on our server.

No connection is established to Google servers, and no personal data is transmitted to third parties.

6. Caching and Performance (Autoptimize, WP Fastest Cache)

This website uses performance plugins to optimise loading times and reduce data transfer. No personal data is stored in this process.

Legal basis: Article 6(1)(f) GDPR (legitimate interest in technically error-free delivery).

7. Hosting

Our website is hosted on servers within the European Union. A data processing agreement (Article 28 GDPR) with the hosting provider ensures data security and confidentiality.

8. Social Media / External Links

Our website contains links to external social media profiles (e.g., Instagram, TikTok, LinkedIn, Facebook).

When you click on these links, you will be redirected to the respective platform. No automatic data transfer occurs when simply viewing our site. The data processing on those platforms is governed by their respective privacy policies.

9. Disclosure of Data to Third Parties

We only share personal data when legally required or with your explicit consent.

Processors (e.g., hosting or analytics providers) are engaged only when they comply with data protection regulations and are contractually bound to do so.

10. Data Retention

Personal data is retained only as long as necessary for the stated purpose or as required by legal retention obligations.

11. Your Rights

You have the right to access, rectification, deletion, restriction of processing, data portability, objection to processing, and withdrawal of any consent given.

If you believe that the processing of your data violates data protection law, you may lodge a complaint with the Austrian Data Protection Authority (https://www.dsb.gv.at).

12. Contact for Data Protection Matters

Anton Steiner

Funkestraße 5

5020 Salzburg

Tel.: +43 664 5279354

E-mail: anton@steinermedia.at

13. Changes to this Privacy Policy

We reserve the right to amend this Privacy Policy in accordance with legal requirements or technical changes. The current version is always available on this website.